SportsGrid Is Up for Sale, Here's What It Means for Your Free Streaming
The free 24-hour sports betting channel on Roku, Prime Video and other FAST platforms is on the block, but nothing changes on your screen (or your bill) yet.
What’s actually happening
SportsGrid, the free 24-hour network built around sports betting odds and analysis, is for sale. Front Office Sports reports the company has been shopped to potential buyers since this summer, with investment bank Telos Advisers running the process. Two sources told FOS the eventual buyer is likely to be a sports betting or online gaming company, and one source suggested a buyer may already be lined up. No sale price has been disclosed, and neither SportsGrid nor Telos Advisers has commented publicly.
For cord cutters, the headline number isn’t a price, it’s zero. SportsGrid is free to watch, and that’s not changing today. But the backstory explains why a sale is happening now, and it’s worth knowing before you get attached to any FAST channel’s lineup.
The money behind the sale
SportsGrid generated $20 million in revenue in 2022, according to figures previously reported by Inc. and cited by FOS. Revenue has declined since then, and the network has lost two of its biggest commercial relationships in the sports betting industry: its partnership with FanDuel, running since 2020, ended in mid-2025, and BetMGM chose not to renew its deal in 2024. Those lost partnerships matter because ad-supported free channels like SportsGrid typically lean on sponsorship and licensing deals, not subscriber fees, to stay afloat. When those dry up, a sale, or a shutdown, becomes more likely.
Bankers pitching SportsGrid to buyers are reportedly framing the network’s recovery around media licensing and distribution deals rather than a return to its old betting-industry sponsorships. That’s a bet on reach, not revenue per viewer, which lines up with the broader FAST channel business model.
What this means for your bill, and your remote
Nothing, for now. There’s no confirmed plan to pull SportsGrid from Roku, Amazon Prime Video, or any other platform where it currently airs. If you’ve got it bookmarked for free odds coverage and sports chatter, keep watching it the way you always have.
The real risk isn’t a price tag, it’s availability. A new owner, especially one from the betting or online gaming industry, could reshape SportsGrid’s programming, rebrand it, fold it into a different free-streaming strategy, or renegotiate which platforms carry it. FAST channels change distribution deals all the time, and ownership changes are often when that happens.
What to do about it
Nothing urgent. SportsGrid remains free and widely available right now, so there’s no bill impact to react to. If you rely on it for betting-adjacent sports content, it’s worth keeping an eye on Cord Cutters News and Front Office Sports for confirmation of a buyer, since that’s when programming or distribution changes typically get announced. If SportsGrid does disappear from your platform down the road, remember it costs nothing to add back if it resurfaces elsewhere, the real lesson here is that “free” channels can vanish or change hands without warning, so it’s never worth building your viewing habits around just one source for free sports coverage.